" Buy my telephone caaaards... (Compre Mis Tarjetas Telefóóónicas...)"

One Saturday morning in July, in Caracas, Venezuela, near the entrance to the Chacaito Metro station in Sabana Grande, a blind woman sat on a small bench shouting: Telephone Cards... (Tarjetas Telefóóónicas...)

I passed by her, like all the other passersby, and thought: yes, really "telephone cards (tarjetas telefones)", or recharge cards for phones, are what is most used here, it must be a good business. Because, mobile phones are recharged by entering the number they have on the phone and making a call to recharge the respective amount.

But, curiously, nobody stopped to buy anything for him. Indeed, that empty phrase, devoid of intentions, simply announcing an object to the Consciousness of passersby, was not objectively sufficient for the success of his small business selling phone cards…

The Consciousness of the people passing by is active for many other things, but above all to execute the routines and psychological programs that each of us runs throughout the day.

We prioritize our needs and, based on that, we begin to execute the psychological programs necessary to satisfy them, as the day goes by.

In normal situations, the only way to interrupt the daily routine established by our Conscious mind is through the programming running at the level of our Subconscious mind. That is, when we are hungry, or thirsty, or have biological needs, the Subconscious mind imposes itself, forcing us to "stop" the Conscious routine, almost taking control of our will until that need is satisfied. Who can do anything good when we need to go to the bathroom? Well…

Therefore, advertising that simply ANNOUNCES an object, a product, or a service generally only works when the person is in a state of need and already has the Psychological Program in place to buy exactly that product or service, but in a location already predefined by the buyer. And, of course, the probability of this "State of Need" being satisfied in a geographical point on the planet different from the usual one, forcing the buyer to change their routine and buy in a different location, is very, VERY small…

All this to say that subliminal or subconscious advertising only works when a complete and coherent order is given to the potential buyer. And the subconscious only understands complete, concise, and well-structured commands.

Since our conscious routine can normally only be interrupted by commands from psychological programs coming directly from our subconscious. It is necessary for the Subconscious to assimilate this order (advertisement) coming from outside and to re-execute it, imposing itself and interrupting the conscious routine and programming.

Therefore, that Saturday morning, I went back… I went back and, very delicately, spoke to the blind lady, whom I asked if I could give her some advice.

After she said yes, I advised her not to just say simply "Telephone cards (Tarjetas Telefónicas)" but to say:

- "Buy MY TELEPHONE CARDS... (Buy Mis Tarjetas Telefónicas...)"

She smiled and said, "Gracias Senor.".

Every day I see this blind lady four times, and she never sees me. I let a week pass and yesterday I went to talk to her again and, after asking how the business was going, she told me:

- "Thank you sir, I sold more this week than in all of June. Thank you very much sir (Muchas gracias señor)...".

As in almost everything in life, if we don't communicate or say what we want, who will guess what we want, or our problems, our desires and our dreams?...

Jul/2013 – Caracas, Venezuela

All Intellectual Property Rights are property of:

Dr. Fortunato Da COSTA
EMail: fitini@fitini.net

Please, donate to help us to keep the Articles and your Free Reading. Click on Donate:

To keep this site free click on DONATE to offer a small donation, or Share our Articles

Any similarity with true persons or facts is simply real, virtually

(*) Dr. Fortunato Da COSTA, Post-graduated in European Studies by the European Studies Institute, Master in Public and Business Administration and Bachelor in Engineering, he is an International Expert Consultant in Business Architecture and information Systems, Business Manager, Teacher, Trainer, Conference Speaker, Writer, Director of the Fitini.NET ConsultinG, he can be contacted by e-mail: fitini@fitini.net. Visit: Fitini.NET ConsultinG